Effective Date: 25 May 2026 · Last Updated: 25 May 2026
This Privacy Policy describes how Allevia Labs (a sole proprietorship registered in Singapore) collects, uses, and protects personal data in accordance with the Personal Data Protection Act 2012 (PDPA) of Singapore.
About Us
Allevia Labs is a sole proprietorship registered and operating in Singapore. We provide digital marketing and digital advertising services to clients across various industries. References to "we", "us", or "our" in this policy refer to Allevia Labs.
For any privacy-related queries, you may contact us at: chris@alleviaconsulting.com
Personal Data We Collect
We may collect the following categories of personal data from you:
Contact information such as your name, email address, phone number, and company name
Business information required to deliver our services
Billing and payment details for invoicing purposes
Communications you send to us, including emails and enquiry forms
Usage data when you interact with our website, including IP addresses, browser type, and pages visited (collected via cookies and analytics tools)
Any other data you voluntarily provide to us in the course of our business relationship
We do not knowingly collect personal data from individuals under the age of 18.
How We Collect Personal Data
We collect personal data through the following means:
Directly from you when you contact us, complete a form, or enter into a service agreement
Through our website via cookies and analytics technologies
From third-party platforms used to deliver advertising and marketing services on your behalf (e.g. Meta, Google)
Through referrals or publicly available business directories
Purposes for Collecting and Using Personal Data
We collect and use your personal data for the following purposes:
To communicate with you regarding enquiries, proposals, and project updates
To provide and manage digital marketing and advertising services
To process payments and issue invoices
To improve our website and services
To comply with applicable legal and regulatory obligations in Singapore
To send service-related notifications and, where you have consented, marketing communications
We will not use your personal data for purposes other than those described without obtaining your prior consent, except as required or permitted by law.
Disclosure of Personal Data
We may disclose your personal data to the following parties:
Service providers and sub-contractors who assist us in delivering our services (e.g. hosting providers, analytics platforms, payment processors)
Advertising platforms such as Google and Meta, to the extent necessary to run campaigns on your behalf
Professional advisors such as accountants or legal counsel, on a need-to-know basis
Regulatory or government authorities when required by law
We require all third parties to implement appropriate data protection measures consistent with the PDPA.
Transfer of Data Outside Singapore
Some of our service providers and advertising platforms are located outside Singapore. Where personal data is transferred overseas, we take reasonable steps to ensure that the recipient provides a standard of protection comparable to the PDPA, in compliance with the PDPA's data transfer obligations.
Retention of Personal Data
We retain personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law. When personal data is no longer needed, we will take reasonable steps to destroy or anonymise it securely.
Cookies and Tracking Technologies
Our website may use cookies and similar tracking technologies to enhance your browsing experience and collect analytical data. You may configure your browser to refuse cookies; however, certain features of our website may not function properly as a result.
We may use third-party analytics tools (e.g. Google Analytics) that collect anonymised usage data. These tools operate under their own privacy policies.
Your Rights Under the PDPA
Under the PDPA, you have the right to:
Access the personal data we hold about you
Correct any inaccurate or incomplete personal data
Withdraw consent for the collection, use, or disclosure of your personal data (subject to legal or contractual restrictions)
Request deletion of your data where it is no longer necessary for the purposes collected
To exercise any of these rights, please contact us at chris@alleviaconsulting.com. We will respond to your request within 30 days.
Security
We implement reasonable technical and organisational measures to protect personal data against unauthorised access, disclosure, alteration, or destruction. However, no method of transmission over the internet is entirely secure, and we cannot guarantee absolute security.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. Updates will be posted on this page with a revised effective date. We encourage you to review this policy periodically.
Contact Us
If you have any questions, concerns, or complaints regarding this Privacy Policy or our data protection practices, please contact us:
Allevia Labs
Sole Proprietorship · Registered in Singapore
Email: chris@alleviaconsulting.com
If you are dissatisfied with our response, you may lodge a complaint with the Personal Data Protection Commission (PDPC) of Singapore at www.pdpc.gov.sg.
© 2026 Allevia Labs. All rights reserved.
Governed by the laws of Singapore